05 / Alicarius / Portugal / 2023
A restaurant whose francesinha is D'Ouro.
A restaurant in Aveiro, known for its Francesinhas. We proposed the website, delivered it, host it. Over five thousand unique visitors in the first year, with direct impact on contacts and on Google Maps ranking.
Client
Alicarius
Sector
Restaurant
Client since
2022
Stack
Next.js, Tailwind
Location
Aveiro, PT
Services
web + hosting + email + newsletter
1999
The brand is born
Alicarius opens in Aveiro with a name borrowed from Latin. Alica is a spelt similar to wheat or barley, Alicario is the brewer of beer made from it. The name has remained the same ever since.
2022
Website launch
We designed and delivered the first website for the brand. In the first year, over five thousand unique visitors, with impact on contacts and on Google Maps ranking.
Later
Newsletter
Newsletter integrated into the system, aligned with the brand tone, with no external platforms running in a different visual accent.
Later
Franchising
When the restaurant opened a franchising offer, we built the dedicated page, with the same coherence as the rest of the site.
today
Ongoing operations
We host the website, the domain, and the professional email from day one. A single contact for everything digital.
scroll to advance through time
The starting point.
Alicarius is a restaurant in Aveiro, known for its Francesinhas, a Portuguese dish rooted in Porto. The name has been the same since 1999 and comes from Latin, where Alica refers to a spelt similar to wheat or barley and Alicario is the brewer of beer made from it. A brand rooted in Portuguese society, with more than two decades of open doors.
What it needed to solve.
- Turn local recognition into measurable traffic, with impact on real contacts and on Google Maps ranking.
- Match the growth of the business, from the initial site to the newsletter and the franchising offer, with no breaks in operations.
Three decisions that shaped the project.
01
Propose first, prove with numbers
Over five thousand unique visitors in the first year, with direct impact on contacts and on the brand's Google Maps ranking.
02
Grow in modules, not in redesigns
After the site came new layers, on the cadence of the business. The newsletter was integrated into the system when it made sense. The page dedicated to the franchising offer was launched when that offer was launched. All on the same base, with no rebuilds from scratch.
03
Website, domain, and email on the same side
We host the website, the domain, and the professional email from day one. Alicarius runs the restaurant, we run the digital Web operation. A single contact for everything digital.
What shipped.
Alicarius now has an active digital presence, tied to visible results. Over five thousand unique visitors in the first year of the site. In the years that followed, newsletter and franchising pages. Website, domain, and professional email still live on the same side, since day one. One conversation for the entire digital operation.
Testimonial
Professionalism is the watchword at the company
“WebtoGo started by building us a new site from scratch, highly functional and with great flexibility for future changes. I cannot say it exceeded our expectations because from the very first meeting we realised we were dealing with someone highly professional, with a coherent and assertive discourse. The team was always available to solve any issues that came up, and suggested changes that could benefit us. Since then we have counted on a variety of services, always with the same feedback. Alicarius thanks you!”
Francisco Morgado
Trustpilot
live site
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